You do what you want when you're popping.
If you're Future you're popping, so you put out a third album inside of sevevn months and you get a third No. 1 album on the Billboard list.
Future built a machine for producing and releasing music, and to call it automatic is a compliment to automation. Metro Boomin and 808 Mafia make great music, Future mumbles cool shit over it, DJ Esco plays it at Magic City, and 100,000 records get sold. I won't say it's bad, it won't matter if I do. But I haven't had a chance to burn through DS2 enough to need something that sounds so much like it without being as good.
EVOL is LOVE backward. Future pointed it out to me in an Instagram post. Now I can't read the title without picturing Future with a swoop haircut, eyeliner, and a notebook full of bad high school poetry. Fortunately the man has cool to spare. The second song, “In Her Mouth” starts with “I'm tryna fuck the DA lady in her mouth though.” I know it looks crazy written out, but rapped evenly as the song bangs open it's awesome. I'm hype right now writing about it. He's chasing money with violence with drugs with women and it's never enough and he's never enjoying himself... it's incredibly badass.
The highlight of the album is the scumbag anthem “Low Life” featuring The Weeknd. The Weeknd's whole “I need sex, and I'm constantly having it, but I'm not enjoying it,” thing works perfectly with Future's love/hate relationship with excess. Future's intro starts with, “I just took some molly, what else?” and it's perfect from there. Just, “Yeah yeah yeah, boss shit, what else” over a simple keyboard riff and a slowed down trap beat. It's an unashamed celebration of despicable behavior, and it's exactly what's great about Future. Even with lines like, “Got my baby mama and my side bitch kissing,” it somehow manages to never be too on the nose. "Low Life" is the one song from this album that will stay heavy in my playlist.
Cranking out music at this pace is impossible to do without a loss of quality or at least diluting its strength. The last time someone racked up three number one albums this fast it was the Glee Cast. When Future's putting up Glee numbers with music this dark - good, bad, impressive, unimpressive doesn't matter. Future's squarely in the vortex of success, where every move he makes just increases his status. That doesn't mean EVOL is great so go listen to DS2 and then don't pay for EVOL because it's not as good.
by Nathan Hankins (@nathanhmhankins)