Who would have guessed that Nike would be running more OGs than ever in 2016? Well, probably anyone plugged in to the sneaker economy. But here we are, another release from the vault. I'll say it every time - adidas and Under Armor are pushing for increased share of the athletic apparel and footwear markets. In response, Nike is crushing re-sellers and trying to assert dominance over their rivals through more and more quality retro releases.
This particular release lingered on shelves across the country for longer than I would have expected. Clearly, these are not a hypebeast sneaker. However, they should be at the top of the list for just about any sneakerhead that wants an OG. This shoe first saw the light of day back in 1986. It's one of the "original" Air Jordan 1 releases.
Astonishingly, despite the history of Nike releasing sub-par retro sneakers and absolutely destroying the quality of Jordan retro models in the process of these repeat releases, this is the very first time that this sneaker has been brought back. After a 30-year hibernation, they brought this sneaker back as an "OG" retro with correct Nike Air branding and high quality materials used in the construction of the shoe. What a time to be a consumer and alive, living in the first world with money to spend.
Photos/Words by Daniel Coughlin (@xvanwilderx)