adidas unveiled a campaign over the course of the past year for their newest innovation, Boost. The campaign was largely unheralded by sneaker fanatics across the country, and it was their loss. Boost really does change everything. While my adidas energy boost running shoes are probably the best running shoes I've ever owned, the boost introduction in the newest Derrick Rose signature model sneaker was different.
I'm a fan of the Chicago Bulls. I'm a fan of Derrick Rose. I'm a fan of adidas. I'm a fan of boost technology. I have at least one pair of every signature basketball shoe that adidas has put out under the Rose line, with the exception of the Rose 773 2. The shoes have changed a lot over the past five years and most of the changes have been pretty good. The designs got sharper and more unique with each model, and messier and less comfortable with each half-year model - the .5 variations of each shoe (1.5, 2.5, 3.5, 4.5). Thankfully, there was no .5 variation of the Rose 5.0.
After getting some pictures and video of the new Derrick Rose shoe, I got it out on the court. Boost changes everything. The support and response of the shoe are as advertised and boasted about by adidas and their exclusive partner in boost technology, BASF. Your feet feels more cushioned, leaving the ground feels easier, impact is greatly decreased and you have control of your feet.
If you don't care about the on-court capabilities of the shoe, take a look at the absolutely insane amount of detail put into the shoe. The shoes feature different designs on their tongues, insoles and on the toe cap portion of the sole. Also, minor details that really tell the "Derrick Rose story" appear all over the shoes. The heel and sole both feature fine details, as does the ankle piece on either shoe. The details are remarkable and make this shoe fun to not just wear but admire as art.