The hits just keep on coming for the sneaker industry. The money is good and all the major brands are cashing in on the market boom. While adidas is having an American market revival and Under Armour is riding Steph Curry to pole position over LeBron's Nike empire, the Air Jordan retros continue to roll out at an increasingly frequent rate.
The Jordan retros always veer between made up garbage and timeless classic. The big releases, which are the most hyped of the lot, are always the Nike trump card. In 2016, Jordan retros are more important to Nike maintaining their market share and profit growth than ever before.
Russ Bengtson of Complex once wrote about "OG retros" and how there really is no such thing. No matter how carefully Nike or Jordan or any other brand attempts to replicate an original, they can never reproduce the exact shoe.
Even if Jordan/Nike could produce the same shoe, it isn't the same feeling or relevance as when the shoe was first released. In this case, the Air Jordan 4 "OG" which was first released in 1989.
I have seen side by side comparisons of the 2016 OG and the 1999 OG, but nothing on the 1989 pair in comparison. When looking at this shoe, it is done quite well, but there are significant differences between this release and the 1999 which creates room for discussion. Is this retro really an OG release?
Well, I haven't seen a comparison between the 2016 and the 1989, however, there are some things, such as using a "better" leather (non-synthetic material) on this retro which might actually be an improvement over the materials of the original release.
This shoe is a winner. Any "OG" jordan from the 1980s that gets a retro is worth picking up, even if it was mass-produced. Fortunately, my pair came without any defects or color blemish. Not everyone was so fortunate, as photos sent to me by a friend in the retail industry confirmed that shoes with excessive creasing and color stained leather made it to the market.
by Daniel Coughlin (@xvanwilderx)