Are you alive? Do you have eyes? What about internet access and some level of familiarity with the sport of basketball, the National Basketball Association, man-children, NBA Jam Tournament Edition, or the greatest shooter in the history of the NBA? Well, Steph Curry is the greatest thing since the last great thing in the NBA. He's being compared to Michael Jordan, propped up as a figurehead to eclipse the LeBron James era. Whatever he is, he's really good at basketball and taking the sports world by storm.
This is the second Under Armour sneaker that I've ever owned. Here are some facts: Under Armour is the new kid on the block, they specialize in sport specific equipment and their "lifestyle" demo isn't much more than people like myself who need clothes they can wear to the gym and then be too lazy to take off afterward.
The Under Armour Curry 2 is the first real venture into the world of signature shoes. The idea of signature shoes is a major selling point for Nike and Jordan, but seems to have been a big fail for Adidas.
Under Armour is about to see a major payoff in their gambles on big name young talent. They endorse the MVP of the NBA (Curry), MLB (Bryce Harper), the NHL (some Canadian goalie?), and a guy who wins at the golf thing. It's huge. They are everywhere. And even before all of this, they were already crowding players like Adidas and Nike out of the athletic clothing demographic. Now, they have the most insanely likable and watchable basketball player in the world.
The shoes are fantastic and at a great price point. However, you can clearly see that this is still a work in progress. Some things make it into the shoe that don't belong there, like some type of "red fuzz" that is trapped in the shoe's outsole by what looks like the laminate layer.
The Under Armour line of sneakers is going to rely heavily on Curry, he's the best in the world right now. With the upcoming models, they will need to step up their game. The best player in the world deserves to sport some of the best quality shoes both in design and materials. For now, it looks like Under Armour sent me two pairs of these so I'll rock one, stock one and be perfectly happen with that.
by Daniel Coughlin (@xvanwilderx)