Saturday, February 21, saw the release of the long awaited "Oreo" variation of the Air Jordan 4.
The "Oreo" variation has been used on various models of the Air Jordan in the past. The most recent return of the Oreo was in the form of the Air Jordan 4 this past Saturday. The Oreo 4 is the latest retro in the ongoing Nike/Jordan Remastered project aimed at returning the shoes to their original state in materials and design.
Our city had two retailers who combined to have a total of just 13 pairs of the highly sought after Oreo 4, neither location had a full size run in stock. I waited in line on Saturday morning as we watched each size/pair sold immediately and some unlucky seekers were turned away as the sellout was immediate.
Hopefully the high quality releases will continue from Air Jordan and equally as important, they will continue to send both general and limited releases to their small market accounts.
by Daniel Coughlin